Schweppes/BP Freeze

In conjunction with Schweppes, BP ran this project to brand their new frozen beverage offer. ACRD designed the graphics to cover the shroud around the machine, as well as the POS, confectionery unit, straws and lids holder. The idea behind the graphics was to have magenta as the hero colour, and splashes of flavour throughout the artwork. These elements highlighted the unique drink flavours on offer, and contrasts with BP’s previous frozen drink offer to have a more exciting and eye-catching presence in-store.