Grounded, Chadstone

Services: A,C, E Structural engineer: Mitchell Howes Lighting: LPA Shopfitter: Ted Cripps, Cripps Construction Grounded was created to provide a unique shopping experience to sophisticated footwear enthusiasts, seeking premium branded footwear that fuses work and play, formal and casual. Using a restrained material palette of concrete, wood, leather and steel, the design theme engages consumers in a memorable shopping experience from the moment they walk in the door. The inspiration for the store is industrial mixed with a subtle feminine feel. Exposed ceilings, concrete floors and walls and a series of bold industrial elements combine to create a modern and coherent interior that allows the focus to remain on the merchandise.