Bailey Nelson, Chadstone

Towards the end of 2014 ACRD had the pleasure of designing a new flag ship store for Bailey Nelson at Chadstone while also delivering 3 further stores - all flagship in nature - at Macquarie, Edward St and Miranda. The various design solutions across these stores has really set Bailey Nelson apart from its contemporaries in the market.   ACRD were charged with the challenge of ensuring all 3 stores in key centres took on their own unique look while maintaining the Bailey Nelson brand integrity. This challenge saw ACRD research the use of new material, new finishes, patterning in the design and bold pop colour. The different design elements have really come together to showcase the product and lift the interior and warmth of the stores to a new retail level in optical retailing. Bailey Nelson are on a clear path to build and expand their network of stores this year and ACRD are excited to be part of this growth.