2go

BP approached ACRD to redesign their standard in-house food offer, 2go. The project encompassed a complete overhaul of the brand identity, internal & external store presence, packaging and promotional materials. ACRD also played a role in the art direction of promotional photography. After the successful rebrand of the 2go logo, ACRD worked on updating 3 trial sites to see how the new brand would fit into stores and how different layouts would be tackled. ACRD also developed a new 'lollipop' sign that called out the brand in the 2go section so that it was visible as soon as the customer entered the store. With only a small budget to work with, the results were very positive and a 30% increase in 2go product (coffee & food) sales occurred in these stores.